If you are not excited for tomorrow (Friday 9th), then you might not be a hip hop head. Not only is J. Cole dropping another potential classic album, but we are also getting the fourth studio album from Ab-Soul. The Top Dawg artist also took a 2 year break in between albums like Cole, but unfortunately the similarities for their last LPs end there. While Cole's 2014 Forest Hills Drive went double platinum and was critically acclaimed, Soul's These Days... was lackluster in comparison. Ab was following up HIS 2012 classic Control System (which is still on my weekly rotation) and couldn't seem to recreate that magic. But the Black Hippy emcee has been patiently (kinda) waiting in the wings while his other label mates dropped their projects: Kendrick had To Pimp a Butterfly and untitled unmastered., ScHoolboy Q had the Blank Face LP, and Jay Rock had 90059.
Now we get the visuals to the third single from his upcoming LP, DWTW (Do What Thou Wilt). The single "D.R.U.G.S." (Don't Ruin Us God Said) has a very inconspicuous Mac Miller feature on the hook and a very eerie instrumental. Overall the track is a melancholy and candid journey through Ab's life. The song reminds me of DMX's "Slippin'". Even the videos have similar notes. The X video plays as a linear story but is cut with scenes of X in a black/red round room with arms coming through the walls (sort of a representation of his addiction demons). Ab removes typical music video themes and seems to rap from an isolated realm like DMX in his solitary black/red room. The video for "D.R.U.G.S." is basically an entire abstract representation of Ab-Soul's lyrics.
Peep video below, and get hype.
Peep video below, and get hype.
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