Two days after winning BET's Best Male Hip-Hop Artist award, Kung Fu Kenny dropped another video to accompany his last LP, DAMN. Early this month I saw articles about Kendrick and Rihanna on the set for the single, "LOYALTY." When I saw the alerts that Kendrick dropped a new video, I thought it was for said single. Instead we get visuals for the track "ELEMENT."
The song itself is a braggadocio track that depicts Kendrick's pre-fame life and warns the rest that he is willing to do whatever it takes to keep his current lifestyle. His struggles and hard work made him the man he is today, one that has a seat with the upper echelon emcees in the game. There are probably a million things that you could dissect in this music video, and I'm sure something new will stand out with every watch. There are very few frames with Kenny rapping, instead we get very strong and poignant visuals of aggressive and beautiful imagery juxtaposed with one another.
King Kendrick keeps dropping gems on em. Yes, that was a Mobb Deep reference. And bringing it all back together, Kendrick thanked Prodigy in his acceptance speech.
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