13 February 2018

VIDEO: PRhyme - Era ft. Dave East

About a week ago we got the visuals to the first single from PRhyme 2, "Era". It's been a little over 3 years since we heard from the dynamic duo. But if you've been following Royce or Preem, you've been fiending for this project since the sequel was first teased about 2 years ago. The duo tapped Harlem emcee Dave East to split the lyrical duties with Nickel. Dave East is on a SERIOUS upswing in his career. East is riding the high of his own sequel project P2 (Paranoia 2) that dropped about a month ago. East switches up his flow to ride the stripped down Preemo beat, but remains true with his signature raw style.

But then Royce Da FUCKING 5'9" drops his BARS. Coming second to Nickel (especially in his own joint) is nothing to be ashamed about. East goes HARD. But Nickel goes INSANE. The way he effortlessly switches up his flow is classic Royce. And his metaphors are out of this world. Again, classic Royce. I love when two lyrical emcees team up to push each other to elevate their game. I have no doubt that Royce went as hard as he did because he knew the young East was gonna bring that fuego. As I mentioned, Dave East is aware that he needs to strike when the iron is hot. And that iron don't get hotter than a Preemo beat on a PRhyme track.

The video is more artistic than you would expect. A large dark room is filled with 4 (5?) rows of people from all walks of life. You get lines of people that are old/young, different races and from various occupations. Within this very organized scene you see Dave East, Royce and DJ Premier. In addition to this stage you two very juxtaposed scenes: you get flashes of a police officer (looks like SWAT, or something tactical) beating a black male and another scene of a black male beating up a person wearing the KKK garb. If the strength of this single (and the thoughtful nature of the video) is a glimpse as to what Preemo and Nickel are cooking up, we got another top shelf project next month.

Peep "Era" video below.





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